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Ironcat
08-13-2007, 01:10 PM
The e-cigarette: Nicotine fix, without the toxins

A Chinese company is seeking FDA approval for a battery-powered cigarette that delivers nicotine without the toxins, reports Business 2.0 Magazine.
By Kara Newman, Business 2.0 Magazine
August 13 2007: 6:57 AM EDT


(Business 2.0 Magazine) -- For smokers who want to quit, there are pills, patches, and gum. But how about an electronic nicotine delivery device that looks and feels like smoking -- without the smell or the carcinogens?

That's what Hong Kong-based Golden Dragon Group is selling. Known as Ruyan (meaning "like smoking"), the electronic cigarette is a $208 battery-powered atomizer.

http://i.cnn.net/money/2007/08/09/magazines/business2/electronic_cigarette.biz2/making_smoke.gif

Cartridges containing pure nicotine, available in three strengths and good for some 350 puffs each, cost about $4.

Have you driven a Fjord lately?
Inhale, and the Ruyan -- powered by a Motorola (Charts, Fortune 500) chip -- turns the nicotine into smokelike vapor. "We don't claim smoking cessation, just smoking substitution," says Scott Fraser, vice president of Golden Dragon subsidiary SBT, which came up with the Ruyan.

But "it could be used to ratchet down nicotine consumption."

Ruyan was launched in China in 2004, and last year its sales reached $36.5 million. Turkey quickly became Golden Dragon's second-largest market, followed by Israel and Australia.

Working with an unnamed U.S. partner to get FDA approval, Golden Dragon expects to double current sales by the end of the year. Morgan Stanley analyst David Adelman says the e-cigarette would be lucky to snare even 1 percent of the U.S. cigarette market.

Still, that would add up to a healthy (cough) $750 million.

slytherock
08-13-2007, 01:36 PM
It remember me a old book of Asimov. Can't remember witch one... Look cool, I might try it to quit... one day...

Bucko
08-13-2007, 01:37 PM
I wonder what makes the electronic version better than what we already have here?

http://www.nicorette.com.au/product_inhaler.cfm

I used them in hospital when I was stuck in there for 3 weeks after a bike accident.

jdbnsn
08-13-2007, 02:14 PM
It's kinda silly if you ask me.

Bopher
08-13-2007, 02:24 PM
I wonder what makes the electronic version better than what we already have here?

http://www.nicorette.com.au/product_inhaler.cfm

I used them in hospital when I was stuck in there for 3 weeks after a bike accident.

Maybe they are just focusing on the addiction. The inhaler has lower doses of nicotine you can add to get off the cigarettes. I think basically it lets you smoke the same with only the bad side effect of you are still hooked on the nicotine.

This might be cool if I still smoked and wanted to have my fix say in my office in Wendy's while doing paperwork.

Scotty
08-13-2007, 02:50 PM
Ill have to try one.

No i don't smoke, just looks like a cool gadget ;)

Spawn-Inc
08-13-2007, 03:07 PM
I wonder what makes the electronic version better than what we already have here?

http://www.nicorette.com.au/product_inhaler.cfm

I used them in hospital when I was stuck in there for 3 weeks after a bike accident.

because once this is used you get a red led to mod to something!

crenn
08-13-2007, 06:28 PM
Imagine putting in a multi-coloured LED!

I like the concept, I'm not a smoker though, but I do see it's applications.

Crimson Sky
08-13-2007, 08:52 PM
Knowing Chinese products, the LED, Motorola Chip, airflow sensor and cartridge will turn out to be made from toxic substances and kill you much quicker than a real fag.

crenn
08-13-2007, 08:57 PM
lol, or if you still have the habit of 'lighting it up' xD

Quakken
08-16-2007, 01:05 PM
All the danger of nicotine addiction (not to mention cost) without the smoke!

It probably has lead in the white paint, and E coli in the nicotine packages.