Nook Color - Oddly Priced?

[Lothair]

Perhaps I'm wrong, but doesn't e-ink cost more to produce than LCD? So why does the Nook Color cost $100 more?

[Kayin]

The fact that it's also a giant (crappy) capacitive touchscreen?

[Lothair]

Ah. That would be why then.

[Drum Thumper]

Mark it up to mark it down, perhaps?