Google into in-game advertising for video games?

[slytherock]

http://www.redherring.com/Article.aspx?a=21323&hed=Google+Agrees+to+Buy%26nbsp%3bAdscape+

[GT40_GearHead]

this could be interesting, of course you know better

it would be nice if google would be to get involved in this thing, the ads they use are nice an simple, i like simple

+rep for a good read

[Omega]

First YouTube, now AdScape? Google is going to take over the world one slightly useless company at a time, and that's sort of a scary and welcome prospect. I want to be able to run Google spiders in my house and find anything at any time I want.

[slytherock]

In the same path: Yahoo has just launched his advertising plateforme Mobile on his service Yahoo Mobile Web in 19 countries of Europe, of Asia and of America.

This service allows the advertisers to target the consumers of the entire world on their portable telephones. Advertisers as Hilton Embassy Continuations, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble, Asia Pacific and Singapore Airlines already adopted this new device. They will appear at the top of the welcome page of Yahoo Mobile Web.

http://mobile.yahoo.com/mobileweb