http://www.engadget.com/2010/08/30/a...stained-radeo/
You heard right, AMD is getting rid of the ATI brand name. If I'm reading these reports right all the ATI products apparently are going be sold under the AMD brand name. The existing product line names should be retained though, ie: Radeon, FirePro, Eyefinity.
Supposedly this is to help prevent confusion as AMD pushes hybrid CPU/GPU chips, I believe they are calling such chips Fusion APU.