Not sure if this is a big thing or not.
According to
Tom's Hardware it looks like
VoodooPC has gone the way of Alienware.
Looks like Corporate American is trying to buy their way into a subculture. I just have this image of a bunch of HP suits showing up at a LAN party and trying to fit in.
Seems kind of niche market to me. After all, by the time you've gotten to the point where you can afford bleeding-edge-tech, don't you have the knowledge (or at least desire) to build/tweak it yourself? Where's the fun if you didn't DIY?